Red's vs El Monterey · Bay Area shelf head-to-head
Red's and El Monterey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red's carries more Brand PowerRed's is in more Bay Area grocersRed's fields the deeper lineup
Red's
El Monterey
64
brand power
45
26
products
23
3
categories
4
4
subcategories
4
17
grocers
8
$2.23
price per item
54.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red's▭ El Monterey
Distribution · 30% of score71·33
E
carried in 17 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red's
only El Monterey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red's · El Monterey
