Reed’s vs Zevia · Bay Area shelf head-to-head
Reed’s and Zevia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zevia carries more Brand PowerReed’s is in more Bay Area grocersZevia fields the deeper lineupReed’s sits further up the premium end
Reed’s
Zevia
41
brand power
48
19
products
51
2
categories
4
4
subcategories
9
13
grocers
10
39.9¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Reed’s▭ Zevia
Distribution · 30% of score54·42
carried in 13 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Reed’s
only Zevia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Reed’s · Zevia
