Renewal Mill vs Betty Crocker · Bay Area shelf head-to-head
Renewal Mill and Betty Crocker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Betty Crocker carries more Brand PowerBetty Crocker is in more Bay Area grocersBetty Crocker fields the deeper lineupRenewal Mill sits further up the premium end
Renewal Mill
Betty Crocker
13
brand power
66
2
products
106
1
categories
7
1
subcategories
10
4
grocers
12
70.7¢
price per oz
56.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Renewal Mill▭ Betty Crocker
Distribution · 30% of score17·50
R
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Renewal Mill
no top category Betty Crocker doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Renewal Mill · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Renewal Mill · Betty Crocker
