Ripi vs Rana · Bay Area shelf head-to-head
Ripi and Rana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rana carries more Brand PowerRana is in more Bay Area grocersRana fields the deeper lineup
Ripi
Rana
21
brand power
43
5
products
38
3
categories
4
4
subcategories
11
2
grocers
8
$11.82
avg price
$10.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ripi▭ Rana
Distribution · 30% of score8·33
R
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ripi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ripi · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ripi · Rana
