Ro*tel vs Pomì · Bay Area shelf head-to-head
Ro*tel and Pomì, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pomì carries more Brand PowerPomì is in more Bay Area grocersPomì fields the deeper lineup
Ro*tel
Pomì
22
brand power
65
6
products
27
1
categories
5
1
subcategories
9
8
grocers
18
32.9¢
price per oz
30.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ro*tel▭ Pomì
Distribution · 30% of score33·75
R
P
carried in 8 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ro*tel
no top category Pomì doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ro*tel · 0
no exclusive doors — everywhere Ro*tel is, Pomì is too.
only Pomì · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ro*tel · Pomì