Rosa Brothers Milk Co. vs Lactaid · Bay Area shelf head-to-head
Rosa Brothers Milk Co. and Lactaid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lactaid carries more Brand PowerLactaid is in more Bay Area grocersRosa Brothers Milk Co. sits further up the premium end
Rosa Brothers Milk Co.
Lactaid
43
brand power
57
26
products
27
5
categories
5
10
subcategories
5
6
grocers
14
21.7¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rosa Brothers Milk Co.▭ Lactaid
Distribution · 30% of score25·58
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream5 vs 1 SKUs
only Rosa Brothers Milk Co.
only Lactaid
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rosa Brothers Milk Co. · 0
no exclusive doors — everywhere Rosa Brothers Milk Co. is, Lactaid is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rosa Brothers Milk Co. · Lactaid
