Rosarita vs Full Circle · Bay Area shelf head-to-head
Rosarita and Full Circle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rosarita carries more Brand PowerRosarita is in more Bay Area grocersFull Circle fields the deeper lineup
Rosarita
Full Circle
39
brand power
23
20
products
74
2
categories
29
3
subcategories
36
13
grocers
3
$4.03
avg price
$5.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rosarita▭ Full Circle
Distribution · 30% of score54·13
R
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces1 vs 5 SKUs
R
<1% of shelf
only Rosarita
no top category Full Circle doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rosarita · Full Circle