Rowntree's vs Skittles · Bay Area shelf head-to-head
Rowntree's and Skittles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skittles carries more Brand PowerSkittles is in more Bay Area grocersSkittles fields the deeper lineup
Rowntree's
Skittles
12
brand power
38
6
products
21
2
categories
2
4
subcategories
4
2
grocers
11
$6.02
avg price
$4.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rowntree's▭ Skittles
Distribution · 30% of score8·46
R
S
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rowntree's
only Skittles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rowntree's · 0
no exclusive doors — everywhere Rowntree's is, Skittles is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rowntree's · Skittles
