Rummo vs Taste Republic · Bay Area shelf head-to-head
Rummo and Taste Republic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rummo carries more Brand PowerRummo is in more Bay Area grocersRummo fields the deeper lineupTaste Republic sits further up the premium end
Rummo
Taste Republic
51
brand power
27
29
products
10
2
categories
2
15
subcategories
6
15
grocers
6
37.4¢
price per oz
91.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rummo▭ Taste Republic
Distribution · 30% of score63·25
T
carried in 15 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rummo
only Taste Republic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rummo · Taste Republic
