Lining them up…
Runamok and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Runamok · Field Day
7 products in the catalog·120 products in the catalog
spans 1 category·spans 42 categories
~4% average share on the shelves it competes on·~1% average share on the shelves it competes on
