Rustic Bakery vs Back To Nature · Bay Area shelf head-to-head
Rustic Bakery and Back To Nature, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery is in more Bay Area grocersRustic Bakery sits further up the premium end
Rustic Bakery
Back To Nature
56
brand power
55
32
products
32
4
categories
5
21
grocers
17
$1.54
price per oz
92.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rustic Bakery▭ Back To Nature
Distribution · 30% of score88·71
carried in 21 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Back To Nature
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rustic Bakery · Back To Nature
