Rxbar vs Siren Snacks · Bay Area shelf head-to-head
Rxbar and Siren Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rxbar carries more Brand PowerRxbar is in more Bay Area grocersRxbar fields the deeper lineupSiren Snacks sits further up the premium end
Rxbar
Siren Snacks
53
brand power
11
26
products
2
3
categories
2
17
grocers
1
$7.09
avg price
$3.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rxbar▭ Siren Snacks
Distribution · 30% of score71·4
R
S
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rxbar
only Siren Snacks
no top category Rxbar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rxbar · Siren Snacks
