Safe Catch vs THE BETTER FISH · Bay Area shelf head-to-head
Safe Catch and THE BETTER FISH, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Safe Catch carries more Brand PowerSafe Catch is in more Bay Area grocersSafe Catch fields the deeper lineup
Safe Catch
THE BETTER FISH
50
brand power
17
23
products
3
3
categories
2
18
grocers
3
$6.95
avg price
$12.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Safe Catch▭ THE BETTER FISH
Distribution · 30% of score75·13
T
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Safe Catch
only THE BETTER FISH
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Safe Catch · THE BETTER FISH
