Safinter vs Frontier Co-op · Bay Area shelf head-to-head
Safinter and Frontier Co-op, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frontier Co-op carries more Brand PowerFrontier Co-op is in more Bay Area grocersFrontier Co-op fields the deeper lineup
Safinter
Frontier Co-op
7
brand power
60
2
products
72
1
categories
10
1
subcategories
36
2
grocers
12
$10.09
avg price
$8.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Safinter▭ Frontier Co-op
Distribution · 30% of score8·50
S
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Safinter
no top category Frontier Co-op doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Safinter · 0
no exclusive doors — everywhere Safinter is, Frontier Co-op is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Safinter · Frontier Co-op