Lining them up…
Safinter and Frontier Co-op, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Frontier Co-op doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Safinter is, Frontier Co-op is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Safinter · Frontier Co-op
2 products in the catalog·72 products in the catalog
spans 1 category·spans 10 categories · 36 subcategories
~0% average share on the shelves it competes on·~4% average share on the shelves it competes on