Saigon vs Semifreddi’s · Bay Area shelf head-to-head
Saigon and Semifreddi’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Semifreddi’s carries more Brand PowerSemifreddi’s is in more Bay Area grocersSemifreddi’s fields the deeper lineup
Saigon
Semifreddi’s
13
brand power
53
3
products
24
2
categories
7
2
subcategories
12
1
grocers
14
$6.12
avg price
$6.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Saigon▭ Semifreddi’s
Distribution · 30% of score4·58
S
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Saigon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Saigon · 0
no exclusive doors — everywhere Saigon is, Semifreddi’s is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Saigon · Semifreddi’s