Salsa For All Seasons vs Herdez · Bay Area shelf head-to-head
Salsa For All Seasons and Herdez, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Herdez is in more Bay Area grocersSalsa For All Seasons sits further up the premium end
Salsa For All Seasons
Herdez
42
brand power
45
16
products
17
3
categories
4
11
grocers
15
65.8¢
price per oz
31.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Salsa For All Seasons▭ Herdez
Distribution · 30% of score46·63
S
H
carried in 11 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score74·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Salsa For All Seasons
only Herdez
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Salsa For All Seasons · 2
only Herdez · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Salsa For All Seasons · Herdez
