Samyang Foods Co., Ltd vs Momofuku · Bay Area shelf head-to-head
Samyang Foods Co., Ltd and Momofuku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Momofuku carries more Brand PowerMomofuku is in more Bay Area grocersMomofuku fields the deeper lineupMomofuku sits further up the premium end
Samyang Foods Co., Ltd
Momofuku
44
brand power
58
29
products
40
4
categories
6
6
subcategories
8
6
grocers
14
46.1¢
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Samyang Foods Co., Ltd▭ Momofuku
Distribution · 30% of score25·58
S
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Samyang Foods Co., Ltd
only Momofuku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Samyang Foods Co., Ltd · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Samyang Foods Co., Ltd · Momofuku
