San Merican vs Bianco Dinapoli · Bay Area shelf head-to-head
San Merican and Bianco Dinapoli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bianco Dinapoli carries more Brand PowerBianco Dinapoli is in more Bay Area grocersBianco Dinapoli fields the deeper lineupSan Merican sits further up the premium end
San Merican
Bianco Dinapoli
43
brand power
48
12
products
19
3
categories
2
6
subcategories
5
12
grocers
14
45.5¢
price per oz
35.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ San Merican▭ Bianco Dinapoli
Distribution · 30% of score50·58
S
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces5 vs 4 SKUs
only San Merican
only Bianco Dinapoli
no top category San Merican doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only San Merican · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San Merican · Bianco Dinapoli
