San Merican vs Muir Glen · Bay Area shelf head-to-head
San Merican and Muir Glen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muir Glen carries more Brand PowerMuir Glen is in more Bay Area grocersMuir Glen fields the deeper lineupSan Merican sits further up the premium end
San Merican
Muir Glen
43
brand power
57
12
products
31
3
categories
4
6
subcategories
8
12
grocers
18
45.5¢
price per oz
31.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ San Merican▭ Muir Glen
Distribution · 30% of score50·75
S
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces5 vs 9 SKUs
only San Merican
only Muir Glen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only San Merican · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San Merican · Muir Glen
