San Pellegrino vs Lacroix · Bay Area shelf head-to-head
San Pellegrino and Lacroix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San Pellegrino is in more Bay Area grocersLacroix fields the deeper lineupSan Pellegrino sits further up the premium end
San Pellegrino
Lacroix
64
brand power
63
54
products
78
5
categories
1
20
grocers
18
18.0¢
price per fl oz
7.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ San Pellegrino▭ Lacroix
Distribution · 30% of score83·75
carried in 20 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lacroix
no top category San Pellegrino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San Pellegrino · Lacroix
