San Pellegrino vs Sparkling Ice® · Bay Area shelf head-to-head
San Pellegrino and Sparkling Ice®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San Pellegrino carries more Brand PowerSan Pellegrino is in more Bay Area grocersSan Pellegrino fields the deeper lineup
San Pellegrino
Sparkling Ice®
64
brand power
40
54
products
33
5
categories
1
20
grocers
9
18.0¢
price per fl oz
10.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ San Pellegrino▭ Sparkling Ice®
Distribution · 30% of score83·38
carried in 20 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sparkling Ice®
no top category San Pellegrino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only San Pellegrino · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San Pellegrino · Sparkling Ice®
