San Pellegrino vs Topo Chico · Bay Area shelf head-to-head
San Pellegrino and Topo Chico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San Pellegrino carries more Brand PowerSan Pellegrino is in more Bay Area grocersSan Pellegrino fields the deeper lineupTopo Chico sits further up the premium end
San Pellegrino
Topo Chico
64
brand power
27
54
products
10
5
categories
2
20
grocers
8
18.0¢
price per fl oz
78.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ San Pellegrino▭ Topo Chico
Distribution · 30% of score83·33
T
carried in 20 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Topo Chico
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only San Pellegrino · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San Pellegrino · Topo Chico
