San Pellegrino vs Vital Proteins · Bay Area shelf head-to-head
San Pellegrino and Vital Proteins, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
San Pellegrino carries more Brand PowerSan Pellegrino is in more Bay Area grocersSan Pellegrino fields the deeper lineupVital Proteins sits further up the premium end
San Pellegrino
Vital Proteins
64
brand power
22
54
products
4
5
categories
2
20
grocers
2
18.0¢
price per fl oz
24.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ San Pellegrino▭ Vital Proteins
Distribution · 30% of score83·8
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vital Proteins
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San Pellegrino · Vital Proteins
