Santa Barbara Olive Co. vs Divina · Bay Area shelf head-to-head
Santa Barbara Olive Co. and Divina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineup
Santa Barbara Olive Co.
Divina
31
brand power
69
9
products
77
3
categories
14
11
grocers
20
$1.15
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Santa Barbara Olive Co.▭ Divina
Distribution · 30% of score46·83
S
carried in 11 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Santa Barbara Olive Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Santa Barbara Olive Co. · 0
no exclusive doors — everywhere Santa Barbara Olive Co. is, Divina is too.
only Divina · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Santa Barbara Olive Co. · Divina
