Santa Barbara Olive Co. vs Mezzetta · Bay Area shelf head-to-head
Santa Barbara Olive Co. and Mezzetta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineupSanta Barbara Olive Co. sits further up the premium end
Santa Barbara Olive Co.
Mezzetta
31
brand power
68
9
products
65
3
categories
9
11
grocers
20
$1.15
price per oz
68.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Santa Barbara Olive Co.▭ Mezzetta
Distribution · 30% of score46·83
S
carried in 11 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Santa Barbara Olive Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Santa Barbara Olive Co. · 1
only Mezzetta · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Santa Barbara Olive Co. · Mezzetta
