Sara Lee vs Dave's Killer Bread · Bay Area shelf head-to-head
Sara Lee and Dave's Killer Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Killer Bread carries more Brand PowerDave's Killer Bread is in more Bay Area grocersDave's Killer Bread fields the deeper lineup
Sara Lee
Dave's Killer Bread
38
brand power
61
16
products
52
3
categories
4
7
subcategories
14
9
grocers
21
$1.41
price per item
$1.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sara Lee▭ Dave's Killer Bread
Distribution · 30% of score38·88
carried in 9 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sara Lee
only Dave's Killer Bread
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sara Lee · 1
only Dave's Killer Bread · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sara Lee · Dave's Killer Bread
