Savory Choice vs Kettle & Fire · Bay Area shelf head-to-head
Savory Choice and Kettle & Fire, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kettle & Fire carries more Brand PowerKettle & Fire is in more Bay Area grocersKettle & Fire fields the deeper lineupSavory Choice sits further up the premium end
Savory Choice
Kettle & Fire
31
brand power
54
6
products
27
4
categories
4
5
subcategories
6
6
grocers
16
$2.38
price per oz
36.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Savory Choice▭ Kettle & Fire
Distribution · 30% of score25·67
S
carried in 6 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kettle & Fire
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Savory Choice · 2
only Kettle & Fire · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Savory Choice · Kettle & Fire
