Schaller & Weber vs Silva · Bay Area shelf head-to-head
Schaller & Weber and Silva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Schaller & Weber carries more Brand PowerSchaller & Weber is in more Bay Area grocersSchaller & Weber fields the deeper lineup
Schaller & Weber
Silva
51
brand power
26
31
products
8
9
categories
1
12
subcategories
3
12
grocers
8
$1.31
price per oz
84.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Schaller & Weber▭ Silva
Distribution · 30% of score50·33
S
carried in 12 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Schaller & Weber
only Silva
no top category Schaller & Weber doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Schaller & Weber · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Schaller & Weber · Silva