Scharffen Berger vs Kit Kat® · Bay Area shelf head-to-head
Scharffen Berger and Kit Kat®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kit Kat® is in more Bay Area grocersKit Kat® fields the deeper lineupScharffen Berger sits further up the premium end
Scharffen Berger
Kit Kat®
47
brand power
51
21
products
28
3
categories
4
5
subcategories
5
11
grocers
15
$2.30
price per fl oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Scharffen Berger▭ Kit Kat®
Distribution · 30% of score46·63
S
K
carried in 11 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score83·90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Scharffen Berger
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Scharffen Berger · 2
only Kit Kat® · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Scharffen Berger · Kit Kat®
