Sconehenge Bakery vs New Bread · Bay Area shelf head-to-head
Sconehenge Bakery and New Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sconehenge Bakery carries more Brand PowerSconehenge Bakery is in more Bay Area grocersNew Bread fields the deeper lineupNew Bread sits further up the premium end
Sconehenge Bakery
New Bread
50
brand power
40
15
products
34
5
categories
6
7
subcategories
13
12
grocers
3
$1.29
price per oz
$2.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sconehenge Bakery▭ New Bread
Distribution · 30% of score50·13
N
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sconehenge Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sconehenge Bakery · New Bread
