Scott & Jon's vs Marie Callender's · Bay Area shelf head-to-head
Scott & Jon's and Marie Callender's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marie Callender's carries more Brand PowerMarie Callender's is in more Bay Area grocersMarie Callender's fields the deeper lineup
Scott & Jon's
Marie Callender's
33
brand power
56
8
products
55
4
categories
8
4
subcategories
10
7
grocers
13
70.1¢
price per oz
48.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Scott & Jon's▭ Marie Callender's
Distribution · 30% of score29·54
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Ethnic Foods1 vs 1 SKUs
1% of shelf
only Scott & Jon's
no top category Marie Callender's doesn’t also play in.
only Marie Callender's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Scott & Jon's · 1
only Marie Callender's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Scott & Jon's · Marie Callender's
