Seal The Seasons vs Earthbound Farm · Bay Area shelf head-to-head
Seal The Seasons and Earthbound Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earthbound Farm carries more Brand PowerEarthbound Farm is in more Bay Area grocersEarthbound Farm fields the deeper lineup
Seal The Seasons
Earthbound Farm
33
brand power
74
9
products
63
1
categories
6
2
subcategories
8
9
grocers
16
58.7¢
price per oz
66.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seal The Seasons▭ Earthbound Farm
Distribution · 30% of score38·67
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seal The Seasons
no top category Earthbound Farm doesn’t also play in.
only Earthbound Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Seal The Seasons · 3
only Earthbound Farm · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seal The Seasons · Earthbound Farm
