Semifreddi’s vs Artesano · Bay Area shelf head-to-head
Semifreddi’s and Artesano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Semifreddi’s carries more Brand PowerSemifreddi’s is in more Bay Area grocersSemifreddi’s fields the deeper lineupSemifreddi’s sits further up the premium end
Semifreddi’s
Artesano
53
brand power
40
24
products
14
7
categories
2
12
subcategories
8
14
grocers
11
69.6¢
price per oz
34.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Semifreddi’s▭ Artesano
Distribution · 30% of score58·46
A
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Semifreddi’s
only Artesano
no top category Semifreddi’s doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Semifreddi’s · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Semifreddi’s · Artesano
