Senor Mango vs Bulk Foods · Bay Area shelf head-to-head
Senor Mango and Bulk Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bulk Foods carries more Brand PowerBulk Foods fields the deeper lineupSenor Mango sits further up the premium end
Senor Mango
Bulk Foods
17
brand power
48
3
products
44
2
categories
14
2
subcategories
19
2
grocers
2
$7.86
avg price
$9.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Senor Mango▭ Bulk Foods
Distribution · 30% of score8·8
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dried Fruits2 vs 3 SKUs
<1% of shelf
only Senor Mango
no top category Bulk Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Senor Mango · 1
only Bulk Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Senor Mango · Bulk Foods
