Sensuous Beauty vs Weleda · Bay Area shelf head-to-head
Sensuous Beauty and Weleda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Weleda carries more Brand PowerWeleda is in more Bay Area grocersWeleda fields the deeper lineup
Sensuous Beauty
Weleda
21
brand power
49
7
products
45
3
categories
8
3
subcategories
13
1
grocers
3
$10.48
price per oz
$37.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sensuous Beauty▭ Weleda
Distribution · 30% of score4·13
S
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sensuous Beauty
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sensuous Beauty · 0
no exclusive doors — everywhere Sensuous Beauty is, Weleda is too.
only Weleda · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sensuous Beauty · Weleda
