Serpis vs Mezzetta · Bay Area shelf head-to-head
Serpis and Mezzetta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineup
Serpis
Mezzetta
11
brand power
68
3
products
65
1
categories
9
1
grocers
20
$8.29
avg price
$7.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Serpis▭ Mezzetta
Distribution · 30% of score4·83
S
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Serpis
no top category Mezzetta doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Serpis · 0
no exclusive doors — everywhere Serpis is, Mezzetta is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Serpis · Mezzetta
