Shady Maple Farms vs Walker's · Bay Area shelf head-to-head
Shady Maple Farms and Walker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Walker's carries more Brand PowerWalker's is in more Bay Area grocersWalker's fields the deeper lineup
Shady Maple Farms
Walker's
32
brand power
53
5
products
36
2
categories
5
13
grocers
15
97.1¢
price per item
86.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shady Maple Farms▭ Walker's
Distribution · 30% of score54·63
S
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Shady Maple Farms
only Walker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Shady Maple Farms · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shady Maple Farms · Walker's