Shikai vs Everyone · Bay Area shelf head-to-head
Shikai and Everyone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Everyone carries more Brand PowerEveryone is in more Bay Area grocersEveryone fields the deeper lineupShikai sits further up the premium end
Shikai
Everyone
47
brand power
64
40
products
49
5
categories
5
9
subcategories
9
4
grocers
6
$1.55
price per fl oz
90.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shikai▭ Everyone
Distribution · 30% of score17·25
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care18 vs 21 SKUs
only Shikai
only Everyone
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Shikai · 0
no exclusive doors — everywhere Shikai is, Everyone is too.
only Everyone · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shikai · Everyone
