Siete vs Simply Doritos · Bay Area shelf head-to-head
Siete and Simply Doritos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineup
Siete
Simply Doritos
70
brand power
9
77
products
2
12
categories
1
22
subcategories
1
21
grocers
1
$6.13
avg price
$3.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Siete▭ Simply Doritos
Distribution · 30% of score88·4
S
carried in 21 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Siete
only Simply Doritos
no top category Siete doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Siete · Simply Doritos