Siete vs Tallow & Stone · Bay Area shelf head-to-head
Siete and Tallow & Stone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineupTallow & Stone sits further up the premium end
Siete
Tallow & Stone
70
brand power
14
77
products
4
12
categories
1
22
subcategories
1
21
grocers
2
$1.16
price per oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Siete▭ Tallow & Stone
Distribution · 30% of score88·8
T
carried in 21 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Siete
only Tallow & Stone
no top category Siete doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Siete · Tallow & Stone
