Siggi's vs Oikos · Bay Area shelf head-to-head
Siggi's and Oikos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siggi's carries more Brand PowerSiggi's is in more Bay Area grocersSiggi's fields the deeper lineup
Siggi's
Oikos
59
brand power
41
55
products
38
3
categories
2
6
subcategories
2
18
grocers
7
47.4¢
price per oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Siggi's▭ Oikos
Distribution · 30% of score75·29
carried in 18 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Siggi's
only Oikos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Siggi's · Oikos
