Simply Doritos vs Siete · Bay Area shelf head-to-head
Simply Doritos and Siete, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Siete carries more Brand PowerSiete is in more Bay Area grocersSiete fields the deeper lineup
Simply Doritos
Siete
9
brand power
70
2
products
77
1
categories
12
1
subcategories
22
1
grocers
21
$3.69
avg price
$6.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Doritos▭ Siete
Distribution · 30% of score4·88
S
carried in 1 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Doritos
no top category Siete doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simply Doritos · 0
no exclusive doors — everywhere Simply Doritos is, Siete is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Doritos · Siete