Simply Organic vs Singing Dog Vanilla · Bay Area shelf head-to-head
Simply Organic and Singing Dog Vanilla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineupSinging Dog Vanilla sits further up the premium end
Simply Organic
Singing Dog Vanilla
68
brand power
25
109
products
6
10
categories
4
43
subcategories
4
18
grocers
1
$6.11
price per fl oz
$6.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Organic▭ Singing Dog Vanilla
Distribution · 30% of score75·4
S
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply Organic
only Singing Dog Vanilla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Organic · Singing Dog Vanilla
