Simply vs Skinny Tree Juices · Bay Area shelf head-to-head
Simply and Skinny Tree Juices, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply carries more Brand PowerSimply is in more Bay Area grocersSimply fields the deeper lineup
Simply
Skinny Tree Juices
66
brand power
14
102
products
3
8
categories
2
20
subcategories
3
20
grocers
1
$5.88
avg price
$3.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply▭ Skinny Tree Juices
Distribution · 30% of score83·4
S
S
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simply
only Skinny Tree Juices
no top category Simply doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply · Skinny Tree Juices
