Simply vs Spry Mints · Bay Area shelf head-to-head
Simply and Spry Mints, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply carries more Brand PowerSimply is in more Bay Area grocersSimply fields the deeper lineupSimply sits further up the premium end
Simply
Spry Mints
66
brand power
10
102
products
2
8
categories
1
20
subcategories
1
20
grocers
2
$3.52
price per item
8.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply▭ Spry Mints
Distribution · 30% of score83·8
S
S
carried in 20 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spry Mints
no top category Simply doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply · Spry Mints
