Simply vs Surf Sweets · Bay Area shelf head-to-head
Simply and Surf Sweets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply carries more Brand PowerSimply is in more Bay Area grocersSimply fields the deeper lineup
Simply
Surf Sweets
66
brand power
17
102
products
4
8
categories
1
20
subcategories
1
20
grocers
5
85.2¢
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply▭ Surf Sweets
Distribution · 30% of score83·21
S
S
carried in 20 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Surf Sweets
no top category Simply doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply · Surf Sweets
