Sir Kensington's vs Follow Your Heart · Bay Area shelf head-to-head
Sir Kensington's and Follow Your Heart, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Follow Your Heart carries more Brand PowerSir Kensington's is in more Bay Area grocersFollow Your Heart fields the deeper lineupSir Kensington's sits further up the premium end
Sir Kensington's
Follow Your Heart
42
brand power
52
13
products
24
2
categories
3
2
subcategories
4
18
grocers
17
$1.02
price per fl oz
57.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sir Kensington's▭ Follow Your Heart
Distribution · 30% of score75·71
carried in 18 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sir Kensington's
only Follow Your Heart
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sir Kensington's · Follow Your Heart
