Sky Organics vs Nutiva · Bay Area shelf head-to-head
Sky Organics and Nutiva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutiva carries more Brand PowerNutiva is in more Bay Area grocersNutiva fields the deeper lineupNutiva sits further up the premium end
Sky Organics
Nutiva
13
brand power
39
3
products
16
2
categories
5
2
subcategories
9
3
grocers
11
$13.62
avg price
$16.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sky Organics▭ Nutiva
Distribution · 30% of score13·46
S
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sky Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sky Organics · 0
no exclusive doors — everywhere Sky Organics is, Nutiva is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sky Organics · Nutiva