Slap Ya Mama vs Morton & Bassett Spices · Bay Area shelf head-to-head
Slap Ya Mama and Morton & Bassett Spices, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morton & Bassett Spices carries more Brand PowerMorton & Bassett Spices is in more Bay Area grocersMorton & Bassett Spices fields the deeper lineupMorton & Bassett Spices sits further up the premium end
Slap Ya Mama
Morton & Bassett Spices
16
brand power
67
4
products
226
2
categories
11
3
subcategories
58
4
grocers
15
59.2¢
price per oz
$24.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Slap Ya Mama▭ Morton & Bassett Spices
Distribution · 30% of score17·63
S
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Slap Ya Mama
no top category Morton & Bassett Spices doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Slap Ya Mama · 1
only Morton & Bassett Spices · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Slap Ya Mama · Morton & Bassett Spices