Smallbatch vs Liberty · Bay Area shelf head-to-head
Smallbatch and Liberty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liberty carries more Brand PowerLiberty is in more Bay Area grocersSmallbatch fields the deeper lineupSmallbatch sits further up the premium end
Smallbatch
Liberty
22
brand power
31
13
products
10
3
categories
2
5
subcategories
3
2
grocers
9
$1.31
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smallbatch▭ Liberty
Distribution · 30% of score8·38
S
L
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score66·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pet Food4 vs 6 SKUs
S
1% of shelf
only Smallbatch
only Liberty
no top category Smallbatch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smallbatch · Liberty
